About LOVSETTI
Your Furniture Team in China
LOVSETTI is a custom furniture manufacturer based in Foshan, China — one of the world's most important furniture manufacturing hubs.
Founded in 2014, we have spent more than 12 years designing, sourcing, manufacturing and delivering furniture for residential, hospitality and commercial projects.
2014 — Foshan, China
Our Story
It Started With Paul
Our founder, Paul, entered the furniture industry immediately after graduating from university.
During the early years of his career, he worked across several different areas of the furniture business — from furniture design and raw material sourcing to production coordination and sales.
These experiences gave him a deeper understanding of furniture than simply how a product should look.
He learned how materials affect quality.
How construction affects durability.
How production decisions affect cost.
And most importantly, how the right coordination between design, materials and manufacturing determines whether an idea can become a successful finished product.
In 2014, during a period of rapid growth in China's real estate and interior furnishing industry, Paul decided to build something of his own.
He founded the company in Foshan, Guangdong, starting with a factory of just over 10,000 m².
What began as a local furniture manufacturing business gradually developed into a professional furniture production company serving increasingly diverse projects and customers.
A New Opportunity
A Question Changed Our Direction.
As China's furniture industry became increasingly connected with the global market, we began noticing an important change.
More and more international buyers were sourcing furniture from China.
At the same time, an increasing share of our factory production was being manufactured for trading companies and intermediaries whose final customers were located overseas.
We were already producing furniture for international projects.
But we were often several steps away from the people actually using, specifying or purchasing the furniture.
That made Paul start thinking about a simple question:
What if our factory could work directly with overseas customers?
Could communication be faster?
Could materials be selected more accurately?
Could production details be controlled more effectively?
Could customers receive better quality at a more competitive price?
And could the entire purchasing process become simpler?
YES.
Better Communication
Direct communication between customers and the people responsible for the project.
Better Material Selection
More accurate choices based on appearance, performance, budget and application.
Better Production Control
Closer coordination from design development through manufacturing.
Better Quality Control
More direct control over workmanship, materials, finishes and inspection.
Better Lead-Time Control
Design, sourcing, manufacturing and inspection managed within one coordinated system.
Factory-Direct Value
Fewer unnecessary layers between customer and manufacturer.
2024 — A New Chapter
From Manufacturer to International Furniture Partner
In 2024, Paul made an important decision.
LOVSETTI would begin transforming from a primarily domestic manufacturer into a furniture company built to serve international customers directly.
But entering the global market meant much more than simply translating our website into English.
We began studying the furniture styles, materials, proportions, finishes, craftsmanship and quality expectations preferred by customers in different international markets.
Our products and production systems were adjusted accordingly.
We strengthened our design capability.
We improved material selection standards.
We refined production and quality-control procedures.
And we built a dedicated 13-person international sales and project support team to communicate directly with customers around the world.
DESIGN
Furniture development, proportions, customization and design coordination.
SOURCING
Wood, stone, metal, fabrics, leather, hardware and finishing materials.
PRODUCTION
Manufacturing, craftsmanship, assembly and project execution.
QUALITY CONTROL
Inspection of materials, dimensions, workmanship, finishes and packaging.
LOGISTICS
Packing, export preparation and international shipping coordination.
Together, they allow us to manage a furniture project from the initial reference image or concept all the way through production, inspection, packing and international shipment.
What We Do
More Than a Factory
For us, furniture manufacturing is not simply about producing what is shown on a drawing.
A successful furniture project requires many decisions before production even begins.
Which material is most suitable?
Which construction method is more reliable?
Which finish best matches the desired appearance?
How can the design be optimized for manufacturing?
How can quality remain consistent across multiple pieces?
How can production stay within budget and still achieve the expected result?
These are the areas where our experience creates value.
Who We Work With
Growing Together With Our Customers
Since beginning our international transformation in 2024, more customers around the world have chosen to work directly with us.
Today, our customers include:
Furniture Companies & Brands
Custom manufacturing, OEM production and furniture development.
Interior Designers & Design Studios
Helping turn concepts and reference designs into manufacturable furniture.
Architects & Architectural Firms
Custom furniture support for residential, hospitality and commercial spaces.
Property Developers & Construction Companies
Furniture production and supply for larger projects.
Our Philosophy
Furniture Sourcing Shouldn't Feel Complicated.
We believe overseas furniture sourcing should not feel complicated.
Distance should not mean poor communication.
Customization should not mean uncertainty.
And buying directly from a factory should not mean sacrificing service.
Our goal is to combine the manufacturing advantages of Foshan, China with the communication, design support and project management that international customers expect.
We want every customer to feel that there is a professional team in China looking after their furniture project.
Your Furniture Company in China.
Your Furniture Team in China.
You bring us the idea.
We help with the design, materials, production, quality control and delivery.
And together, we turn that idea into furniture made for your space.
Whether you have a reference image, a complete design package or simply an idea, our team can help turn it into furniture ready for production.